Tuesday, September 16, 2014

Day-to-day Product Management #4: 55% download increase with Facebook ads

Based on my previous experiment, I decided to run a Facebook Ads campaign for my mobile application I decided to spend 30$ to check whether the 25c per download would be linear.

Therefore, by spending 30$ and estimating a cost of 25c per download, I was expecting to get 120 new download. At the end of the campaign, I got 113 new downloads.

That's actually not far but I am quite disappointed because I was expecting some magic to happen but that was not the case :(.

Now I am going to try iAds (in-app ads from Apple) and a website.
Stay tuned!

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